• Advertising
• Branding

Fieragricola is the international fair dedicated to Agri-business world, which is organized every 2 years by Veronafiere. To maintain a keen interest toward the manifestation, an important date for field operators, farmers, businessmen and fans , Fieragricola needs to propose itself with a snappy image following Agri-business modern concept and to promote the Bioenergy show, an important development in this field towards sustainability and modernity.

Event image and ADV:
Agriculture is something deep-rooted in our history and culture, there is where we came from and where we identify our origins. So, roots are the starting point of the graphic concept. But Fieragricola is also the occasion to show the last technologies developed in the field and the event’s image has to combine technology with the agricultural tradition. So Fieragricola represents a way which starts from the earth to guide us among tradition and technology; hence the headline “viaggio al centro della terra” (journey to centre of the Earth).
Starting from the main concept for the Bioenergy fair we stressed the concept of pure energy, “energies of the Earth”.
Promotional:
For the promotion of the event towards the potential expositors, it was created a cross-shaped brochure which permits, opening the pages in order, to find out the image of the new edition. The brochure is printed on an ecological paper to reinforce the massage of sustainable development.
 

The campaigns Fieragricola and Bioenergy are published on the main trade magazine in the agricultural and business world, both in Italy and abroad. The promotional brochure for the event are distributed to all the major international players in the field.