• Branding
• Packaging

A new brand for a selected range of cold cuts, just with a distinctive positioning and an innovative approach which puts itself as the ambassador of the ancient Italian Salumeria, a leader in this field. A premium and innovative pack which makes easy and quick the product’s packaging and which has an impact both in retail and GDO, to be constantly a protagonist.
 

Every cold cut is characterised by a set of values, by an history which links it to its place of origin and to the local tradition. Parmacotto with Salumeria Rosi couldn’t not to occur as the bearer of a knowledge system handed down in the course of time, which keeps the secrets of the best Italian production and the excellence in cold cuts field. In order to stress the Made in Italy value it was used a very strong comparison in the Italian and foreign consumer’s imagination, that of the high Italian tailoring. Here, the labels seems hand-stitched and the materials (certified papers, natural materials, strings and metals) with which they are made, are all natural and remind the world of traditional tailoring. Every label hides a secret: on the back, the origins of every products are told, through out and out poems which exalt every product and its origin.

Parmacotto management, the trade network and distribution welcome with great excitement the new brand and the innovative packaging solution embracing the whole project.