• Branding
• Packaging

Restyle the brand Oronero which identifies Sirea liquorice line and design the product’s line with a snappy and impacting package design.
 

Brand: the new brand is simple, the symbol- gold on a black background- is a graphic quirk on the naming final “o”, a logo in a logo.
Package Design: the study of the pack for Oronero follows the development of the product’s range. The first pack, coordinate with rails and blisters is simple and has a basic graphic: as the quality of the product, simplicity and purity are the best way to give recognition and importance to the brand and to the product.
The variation of the product in different flavours marks even a graphic intervention on the pack with colours and graphic elements. The liquorice changes taste and also its package, so the blister and the rails colour and enrich. In the “collection” the product takes form and the logo and colours let room to a new graphic variation, forms and colours: the brand comes into consumer’s life, whom recognizes his/her unmistakeable Oronero through simple cues.

As time goes by the brand has grown up and today represents an important line in the portfolio of Sirea’s products.